Evaluate children’s User eXperience with AttrakDiff method: USiena experience

The objective of this paper is to share the results of a pilot study conducted by the University of Siena in collaboration with the “Renato Fucini” Comprehensive Institute. The aim has been to evaluate the User eXperience of 96 children using two different educational formats, the Frontal Teaching and the Multimedia Teaching. Six between subjects experiments have been carried out. At the end of each experiment a multiple-choice questionnaire (learning level evaluation) and the AttrakDiff questionnaire (UX evaluation) have been used. On the values obtained from multiple-choice questionnaire the Wilcoxon-Mann-Whitney test has been applied. The study results highlighted two aspects: the learning level of Multimedia Teaching format has been slightly better than Frontal Teaching format, the UX related to Multimedia Teaching format has been basically similar for all children while the own teacher presence has influenced the Frontal Teaching format UX.