CINECA IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishModern companies adopt the brand extension strategies in order to maximize their brand equity, and the economists' interest about these practices has recently grown. The studies of Industrial Organization examine the relevant aspects of the brand extension: whether or not to extend, the timing of the extension, the markets involved, and the spillover effects. This paper discusses the main findings and the issues that need further research.
http://hdl.handle.net/11365/6888| Titolo: | Brand Extensions: I contributi della letteratura di Industrial Organization |
| Autori interni: | LUINI, LUIGI |
| Anno: | 2002 |
| Rivista: | RIVISTA INTERNAZIONALE DI SCIENZE SOCIALI |
| Abstract: | Modern companies adopt the brand extension strategies in order to maximize their brand equity, and the economists' interest about these practices has recently grown. The studies of Industrial Organization examine the relevant aspects of the brand extension: whether or not to extend, the timing of the extension, the markets involved, and the spillover effects. This paper discusses the main findings and the issues that need further research. |
| Handle: | http://hdl.handle.net/11365/6888 |
| Appare nelle tipologie: | 1.1 Articolo in rivista |
File in questo prodotto:
Copyright © 2017