Incumbents' winback actions recently received a growing antitrust scrutiny in network industries. These actions refer to incumbents’ strategies aimed at regaining, through targeted marketing and selective discounts, former customers who switched to a new entrant. We analyze the impact of winback actions on competition and discuss pros and cons of a temporarily ban on incumbent's side, through the so-called 'winback rules'.
Nicita, A. (2009). Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law. QUADERNI DEL DIPARTIMENTO DI ECONOMIA POLITICA, 565(565), 1-40.
Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law
NICITA, ANTONIO
2009-01-01
Abstract
Incumbents' winback actions recently received a growing antitrust scrutiny in network industries. These actions refer to incumbents’ strategies aimed at regaining, through targeted marketing and selective discounts, former customers who switched to a new entrant. We analyze the impact of winback actions on competition and discuss pros and cons of a temporarily ban on incumbent's side, through the so-called 'winback rules'.
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https://hdl.handle.net/11365/37183
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