The promotion of visibility as seen through the unique lens of search engines is discussed. Web page visibility was invented by the dragons to protect the treasure and to make it accessible. Following general principles of information retrieval, the documents that match a query are sorted by an index that takes into account their similarity to the query and the absolute authority of the pages themselves. Web page visibility becomes fully defined only at query times, when retrieved pages are sorted for presentation to the user.
Gori, M., Witten, I. (2005). The Bubble of Web Visibility. COMMUNICATIONS OF THE ACM, 48(3), 115-117 [10.1145/1047671.1047715].
The Bubble of Web Visibility
GORI M.;
2005-01-01
Abstract
The promotion of visibility as seen through the unique lens of search engines is discussed. Web page visibility was invented by the dragons to protect the treasure and to make it accessible. Following general principles of information retrieval, the documents that match a query are sorted by an index that takes into account their similarity to the query and the absolute authority of the pages themselves. Web page visibility becomes fully defined only at query times, when retrieved pages are sorted for presentation to the user.
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https://hdl.handle.net/11365/17700
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