Cervejeiros artesanais: recursos, percursos e empresarialização de si

The research analyzes the development of the craft beer market in Brazil based on the corporatization paths of craft brewers, values and actions which, from a structure of social, symbolic, economic and resource opportunities, enable the transformation of a hobby into a business activity. The methodological strategy inspired by Lahire’s work, exploring the diverse spheres of life of its respondents through in-depth interviews and reconstructing life trajectories, portrays the construction of the craft beer market, emphasizing the similarities, differences, diversities and continuities of a process that is going on globally, but rooted in local processes. The expansion of microbreweries in this decade is due to the entrepreneurial course of artisanal breweries, which transform a hobby of brewing beer at home, in pans, into a new career, by converting professional trajectories into identification as a brewery artisan, responsible for opening new microbreweries, using the knowledge and skills learned and developed in this craft.