This special issue reports a selection of papers from the Sim working group «Marketing for start-ups». Its main research goal is to understand how different marketing dimensions are integrated within a dynamic vision of the evolutionary phases of high-tech start-up.
Zanni, L., Pucci, T., Marco, R. (2024). Marketing for Start-Up. Introduction. MICRO & MACRO MARKETING, 33(1), 11-17 [10.1431/113047].
Marketing for Start-Up. Introduction
Lorenzo, Zanni;Tommaso, Pucci;
2024-01-01
Abstract
This special issue reports a selection of papers from the Sim working group «Marketing for start-ups». Its main research goal is to understand how different marketing dimensions are integrated within a dynamic vision of the evolutionary phases of high-tech start-up.
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https://hdl.handle.net/11365/1260838