“It Was Very Hard for Me to Keep Doing That Job”: Understanding Troll Farm’s Working in the Arab World

This article investigates the production culture and routines of “troll farms” in three Arab countries—Tunisia, Egypt, and Iraq—from a production studies approach. A production studies approach enables us to focus on the working conditions of paid trolls. We employed qualitative methods to look inside the “black box” of Arab troll farms. From February to April 2020, we conducted semi-structured interviews with eight disinformation workers at both managerial and staff levels. We propose to understand disinformation work as a specific type of digital labor, characterized by very intense shifts and emotionally burdensome daily tasks, absence of legal job contracts, and highly surveilled work environments. The article contributes to understand disinformation practices outside and beyond the West; it situates disinformation activities within the broader context of digital media industries; it provides a detailed analysis of the features that distinguish troll farms in the Arab world from those that emerged in other regions of the Global South; and it reconnects the research on disinformation to digital labor studies.