Etnosemiotica. O dello strabismo semiotico

The paper relates to the comparison between semiotics and ethnography. On the one hand, it briefly retraces some of the aspects that bind “historically” the two disciplines, such as the openings to semiotics of Lévi-Strauss and Geertz, or as the reflections of Greimas on “ethnographic objects”. On the other hand, it seeks to reflect on some possible patterns of an ethno-semiotic research and on the relationship between two distinct forms of configuration of practices: practices “told”, as they are reworked by those who have had experience, and practices “practiced”, as they are framed by an outside observer who seeks the dynamics of “making sense of things” that underlies every “practice”.