What is the role sociality and belonging play within the peculiar exchange model the sharing economy embodies? This article presents a theoretical review and conceptual framework for answering to this question (for understanding the relations between trust, reciprocity and belonging in peer-to-peer markets), and a comparative analysis of the main sharing platforms in the accommodation domain. We argue that to mobilize a sense of community is not only instrumental to promise a more intense consumption experience; it is crucial for eliciting users’ active participation in the self-regulation of peer-to-peer exchanges and for dealing with relevant trust issues, especially when sharing implies co-presence and/or non-monetary compensation. The drivers and potential outcomes of declining social depth in sharing practices are discussed.

Celata, F., Hendrickson, C.Y., Sanna, V.S. (2017). The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms. CAMBRIDGE JOURNAL OF REGIONS, ECONOMY AND SOCIETY, 10(2), 349-363 [10.1093/cjres/rsw044].

The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms

Sanna, Venere Stefania
2017-01-01

Abstract

What is the role sociality and belonging play within the peculiar exchange model the sharing economy embodies? This article presents a theoretical review and conceptual framework for answering to this question (for understanding the relations between trust, reciprocity and belonging in peer-to-peer markets), and a comparative analysis of the main sharing platforms in the accommodation domain. We argue that to mobilize a sense of community is not only instrumental to promise a more intense consumption experience; it is crucial for eliciting users’ active participation in the self-regulation of peer-to-peer exchanges and for dealing with relevant trust issues, especially when sharing implies co-presence and/or non-monetary compensation. The drivers and potential outcomes of declining social depth in sharing practices are discussed.
2017
Celata, F., Hendrickson, C.Y., Sanna, V.S. (2017). The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms. CAMBRIDGE JOURNAL OF REGIONS, ECONOMY AND SOCIETY, 10(2), 349-363 [10.1093/cjres/rsw044].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11365/1220397