Stakeholder engagement in sustainability represents a powerful driver for value creation. Drawing from stakeholder theory, this paper explores how a firm with a proactive sustainable behaviour engages stakeholders in developing innovation and creating value. A longitudinal, single case study of the Salcheto winery was carried out. Since the late 1990s, Salcheto has been at the forefront of wine eco-innovation and it has played a key role in the development of Montepulciano (Tuscany, Italy) as one of the first sustainable wine clusters worldwide. The development of a sustainable wine culture is one of the firm's various innovations. In doing so, the firm has had to face three challenges - identity creation, legitimization and enhancement - and has engaged its stakeholders through three specific mechanisms (adoption and development; co-creation and diffusion; exploitation and contamination). This virtuous cycle of stakeholder engagement has resulted in value creation at a firm, stakeholder and local level.
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|Titolo:||The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery|
PUCCI, TOMMASO (Corresponding)
|Citazione:||Pucci, T., Casprini, E., Galati, A., & Zanni, L. (In corso di stampa). The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery. JOURNAL OF BUSINESS RESEARCH.|
|Appare nelle tipologie:||1.1 Articolo in rivista|