Persons with multiple sclerosis (MS) receive information related to the disease via a vast array of means, in addition to their physician or other health care professionals. In recent years mass media has been responsible for relating to the public relevant news regarding MS, such as research updates and the approval of new pharmaceuticals, at times causing both excitement and misunderstanding, especially among persons affected with the disease.To assess the influence of various modes of mass media on the activity of the toll-free telephone service of the Italian Multiple Sclerosis Society (AISM), data from phone calls received during a period of one year were analyzed in correlation with relevant releases or transmissions via mass media. Transcripts from radio and television programs and newspaper and magazine articles, which were released during a 12 month period (January 1, 1996 through December 31, 1996) were reviewed and coded for subject, method for relaying the information and information resource.Daily activity of the toll-free service, in total number of calls per day, was determined for the 237 days of operation of the service in 1996. Days of high activity were identified as those on which the total number of calls was one standard deviation above the mean for the year. Periods of high activity were then correlated with mass media releases related to MS occurring within a time frame of 1 to 3 days prior to the increase in activity.Data regarding the influence of mass media on the level of activity of a toll-free informational service for MS will be presented.
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|Titolo:||The influence of mass media on a toll-free informational service for multiple sclerosis|
|Appare nelle tipologie:||1.1 Articolo in rivista|