BUSINESS MODEL CHARACTERISTICS AND EVOLUTION: THE CASE OF HIGH-TECH FIRMS FOR CULTURAL GOODS

The aim of this paper is to concur to reduce some cognitive gaps existing in business model field of research, giving a theoretical contribution to issues referring to firms’ development paths. Even if some research on business model evolution has been done at theoretical level, few works have been done empirically. Moreover, the use of multiple case study has not been so well exploited, researchers having often preferred single case study approach. Nonetheless, we argue that the comparison within and between cases permits a deeper analysis, especially in such a variegated sector as that of high-technologies for cultural good. Hence, empirical analysis has allowed us not only to make suggestions regarding the way in which business models might be expected to evolve over time, but also to give some insights on the unexplored field of high-technology firms for cultural goods