To be or not to be… digital! How supply chain partners can support the adoption of digital technologies

This research examines the adoption of Artificial Intelligence, blockchain, and drones in the pharmaceutical supply chain, with a focus on the role of collaboration among supply chain partners. Using a mixed-methods approach, the findings indicate a higher adoption rate of AI compared to blockchain and drones. Technology providers are leading the way in supporting organizations on their digital transformation journey, often through partnerships with complementary service providers. The study also underscores the importance of multi-stakeholder collaboration in overcoming barriers to digital technology integration and standardization within the PSC.