Purpose: We study how family firms can overcome their innovation-related barriers thanks to astrategic alliance. In particular, we focus on the interorganizational factors that facilitate thedevelopment of servitization strategies. These are of paramount importance for the competitiveness of SMEs operating in the lift industry. Design/Methodology/Approach: we conducted a longitudinal case study, exploring some firms in aconsortium of 21 small- and medium-sized Italian family firms operating in the lift industry. Findings: Although preliminary, our findings confirm that small and medium-sized family firms caninnovate their service-orientation thanks to strategic alliances; we found that it is relevant the roleplayed by the ͚ďŽƵŶĚĂƌLJƐƉĂŶŶĞƌƐ͛ and the pressure to protect their business and family from rivalries. Originality/Value: This is a first attempt to shed lights on how networks can help innovation andervitization of small- and medium-sized family firms, thus helping them in overcoming their abilitywillingness paradox.

Casprini, E., Rapaccini, M., Marelli, A. (2021). Servitization in family firms: a case from an Italian manufacturing industry. In Servitization: a pathway towards a resilient, productive and sustainable future (pp.28-35). Birmingham : The Advanced Services Group (Aston University)..

Servitization in family firms: a case from an Italian manufacturing industry

Casprini Elena;
2021-01-01

Abstract

Purpose: We study how family firms can overcome their innovation-related barriers thanks to astrategic alliance. In particular, we focus on the interorganizational factors that facilitate thedevelopment of servitization strategies. These are of paramount importance for the competitiveness of SMEs operating in the lift industry. Design/Methodology/Approach: we conducted a longitudinal case study, exploring some firms in aconsortium of 21 small- and medium-sized Italian family firms operating in the lift industry. Findings: Although preliminary, our findings confirm that small and medium-sized family firms caninnovate their service-orientation thanks to strategic alliances; we found that it is relevant the roleplayed by the ͚ďŽƵŶĚĂƌLJƐƉĂŶŶĞƌƐ͛ and the pressure to protect their business and family from rivalries. Originality/Value: This is a first attempt to shed lights on how networks can help innovation andervitization of small- and medium-sized family firms, thus helping them in overcoming their abilitywillingness paradox.
978 1 85449 494 8
978 1 85449 499 3
Casprini, E., Rapaccini, M., Marelli, A. (2021). Servitization in family firms: a case from an Italian manufacturing industry. In Servitization: a pathway towards a resilient, productive and sustainable future (pp.28-35). Birmingham : The Advanced Services Group (Aston University)..
File in questo prodotto:
File Dimensione Formato  
2021 SSC Proceedings Casprini, Rapaccini e Marelli.pdf

accesso aperto

Descrizione: frontespizio, indice e contributo
Tipologia: PDF editoriale
Licenza: Creative commons
Dimensione 2.74 MB
Formato Adobe PDF
2.74 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11365/1212178