The Case of Monnalisa

This chapter focuses on Monnalisa, a medium-sized Italian company that operates in the fashion industry. The purpose is to illustrate the way in which Monnalisa has gradually redesigned its Annual Report. To do this, after a first section where the company’s background information are introduced, the evolution of corporate reporting in Monnalisa is briefly reviewed. During the last decade Monnalisa has progressively engaged with its key stakeholders develop an Integrated Report that now combines the European Union format of an Annual Report with the triple bottom line reporting that characterise sustainability Reports. In particular, since 2009 the information and the key performance indicators presented within the Monnalisa’s annual Integrated Report reflect a combination of the issues and perspectives of the key stakeholders with the main strategic themes and objectives of the company. The current structure and some of the insights of Monnalisa’s Integrated Report are illustrated and discussed in the chapter.