The paper focuses on value creation strategies deriving from museums and fashion firms partnership. The aim is to analyse interindustry links grounding the creation of cultural clusters as well as synergies existing between museums and fashion firms that today act as a sponsor of artistical expositions and cultural events. Then are examined some examples of foreign and itakian cities whose museum has undertaken cultural initiatives related to fashion. In particular we will examine the experience of “Fashion and Textile museum” in London,“Mode Museum” in Antwerp, “Galleria del Costume di Palazzo Pitti” in Florence, and “Museo del Tessuto” in Prato

Zanni, L., & Bianchi, P. (2004). The construction of interindustry networks as value creation strategies in the cultural districs: synergies between museum and fashion business according to Italian and foreign experience. In Creare e valorizzare i distretti museali (pp. 167-186). MILANO : Franco Angeli.

The construction of interindustry networks as value creation strategies in the cultural districs: synergies between museum and fashion business according to Italian and foreign experience

ZANNI, LORENZO;
2004

Abstract

The paper focuses on value creation strategies deriving from museums and fashion firms partnership. The aim is to analyse interindustry links grounding the creation of cultural clusters as well as synergies existing between museums and fashion firms that today act as a sponsor of artistical expositions and cultural events. Then are examined some examples of foreign and itakian cities whose museum has undertaken cultural initiatives related to fashion. In particular we will examine the experience of “Fashion and Textile museum” in London,“Mode Museum” in Antwerp, “Galleria del Costume di Palazzo Pitti” in Florence, and “Museo del Tessuto” in Prato
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11365/26469
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