Exploring Contemporary Crafts: Learning, Profession and Entrepreneurship

The research addresses the construction of new forms of work starting from the experiences of craft brewers, understanding the relationship between learning, career paths and entrepreneurship in the context of the craft economy. The development and growth of microbreweries represents an opportunity for entrepreneurship in the craft sector, offering a growth space for entrepreneurs who wish to create and promote high quality products, while enhancing local resources and contributing to the economic vitality of the territories. Through this dynamic, it is possible to study the process of incorporation of specialized knowledge, skills and competences that occurs through work practices. Furthermore, we explore the paths to become a beer craftsman and analyze the relationship between entrepreneurship in the brewing sector, the local economy and the link with the territory. The experience of craft brewers is part of a global phenomenon of individuals who decide to invest in new craft professions and give new directions to their lives, a choice guided by autonomy, flexibility, passion and the pleasure of work. In parallel, we will explore the re-evaluation of manual work, the authenticity, creativity, innovation and quality of artisan production, the distinction between artisanal and industrial products and recognition through craftsmanship as key elements to reflect on the changes taking place in economy and in the new professions. The research adopts an ethnographic and multidisciplinary approach that encompasses anthropology, sociology, economics, geography, and education. It employs a multi-method research strategy, incorporating participant observation, in-depth biographical interviews, and quantitative analysis of documents and data.