A construção do mercado e das trajetórias dos cervejeiros artesanais

The research project aims to analyse the construction of the craft beer market in Brazil from the point of view of the entrepreneurial paths of craft brewers, the values and representations in which a structure of social, symbolic, economic and resource opportunities enables the transformation of a hobby into an entrepreneurial activity. activity. The methodological strategy, inspired by Lahire's work, uses in-depth interviews to in-depth interviews to explore the various spheres of life of his interviewees, and by reconstruct their life trajectories, to portray the construction of the craft beer market, emphasising the similarities, differences, diversities and continuities of a process that is process that is happening globally, but rooted in local processes. A The expansion of microbreweries over the last decade is the result of the entrepreneurialisation of entrepreneurialisation of craft brewers, who turn a hobby of making beer at home into a new career, reconverting their professional trajectories to identify as a craft brewer. to identifying themselves as craft brewers, responsible for opening new microbreweries, using microbreweries, using the knowledge and skills learnt and developed in this developed in this artisanal activity.