Anchieta: local transformation and building the craft beer market in Porto Alegre (Brazil)

This chapter focuses on the changes that impacted the transformation of Anchieta District, in Porto Alegre, an abandoned and impoverished area, and how it has transformed into a thriving craft beer production site, acquiring a new profile and social status as a brewery hub after the installation of several breweries in the last 12 years. At the same time, we have observed the opening of pubs next to the breweries and a growing circulation of consumers who have started attending events, festivals, and tourist routes to visit the breweries, taste the beers next to the breweries, and have beer tasting meetings directly with master brewers. The actions that have brought about these changes result from articulation and collaboration among artisanal breweries and activities of municipal and federal public authorities through tax reductions and laws that stimulate brewpubs opening and promote beer tourism.