Innovation is considered essential to the growth and long-term sustainability of health tourism companies and destinations. Continuous innovation takes place to improve the industry competitiveness, but especially the tourists’ experience and wellness with new product offerings. This Chapter collects and describes the innovation practices proposed and developed in some pilot regions of the HEALPS2 project consortium. The innovation practices identified in the project can be subdivided into three types, i.e., innovation techniques, innovation supporting tools, and innovative product offerings. All the practices were designed to target several operators of the Nature-based Health Tourism (NHT) industry, from tourism facilities and companies (especially small- and medium-sized enterprises) to regional councils and municipalities in charge of policy-making and tourism strategy development. HEALPS 2 innovation practices and techniques can be purposefully integrated at the regional and local level for a more innovation-driven industry strategy and business development, as well as facilitation of transnational cooperation among key actors, also beyond Alpine regions and NHT destinations.

Nenad, M., Pessot, E. (2023). Innovation Practices and Techniques for Nature-Based Health Tourism Competitiveness. In Digital and Strategic Innovation for Alpine Health Tourism (pp. 99-116) [10.1007/978-3-031-15457-7_7].

Innovation Practices and Techniques for Nature-Based Health Tourism Competitiveness

Pessot, Elena
2023-01-01

Abstract

Innovation is considered essential to the growth and long-term sustainability of health tourism companies and destinations. Continuous innovation takes place to improve the industry competitiveness, but especially the tourists’ experience and wellness with new product offerings. This Chapter collects and describes the innovation practices proposed and developed in some pilot regions of the HEALPS2 project consortium. The innovation practices identified in the project can be subdivided into three types, i.e., innovation techniques, innovation supporting tools, and innovative product offerings. All the practices were designed to target several operators of the Nature-based Health Tourism (NHT) industry, from tourism facilities and companies (especially small- and medium-sized enterprises) to regional councils and municipalities in charge of policy-making and tourism strategy development. HEALPS 2 innovation practices and techniques can be purposefully integrated at the regional and local level for a more innovation-driven industry strategy and business development, as well as facilitation of transnational cooperation among key actors, also beyond Alpine regions and NHT destinations.
978-3-031-15456-0
978-3-031-15457-7
Nenad, M., Pessot, E. (2023). Innovation Practices and Techniques for Nature-Based Health Tourism Competitiveness. In Digital and Strategic Innovation for Alpine Health Tourism (pp. 99-116) [10.1007/978-3-031-15457-7_7].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11365/1220130