Open Innovation: the transition from OI to OI2.0

Several approaches have been implemented by companies to elaborate open innovation (OI) 2.0 strategies. In this contribution we focus on the factors and the conditions of success that lead companies to formulate OI2 strategies starting from OI. Specifically in this study we note that three key factors enable the transition from OI to OI2 strategies: (1) technological pivot as a result of OI; (2) the presence of a clear appropriation strategy; and (3) the ability to orchestrate a rich ecosystem. Additionally, we observe four key managerial approaches, relevant for OI strategy, that are also important in the transition to an OI2 strategy: (1) carefully balancing internal and external resources; (2) leveraging organisational culture; (3) developing a sound business model; and (4) human resources management.