Public Service Media in the Age of Platformization of Culture and Society

In this chapter, we have proposed a historical perspective in order to ana- lyze the paradigm changes occurring within the debate on the values of Public Service Media, dedicating special attention to the paradigm change envisioned by Ferrell Lowe and Bardoel in 2007. Considering the processes of the platformization of culture (Nieborg and Poell 2018) and the wider process of the platformization of society (van Dijck et al. 2018), we have argued that PSM organizations are at a turning point in their history, and that a further semantic extension of the boundaries of their meaning is needed: from Public Service Media to Public Service Platforms.