Beyond servitization. New managerial challenges for manufacturing firms

The book aims at providing a new framework for understanding servitization. In particular, it sheds light on how servitization influences business model innovation and the challenges that manufacturers may encounter today. For that purpose, the book is structured in two parts. The first part presents an excursus on servitization, business model and open innovation. Subsequently, the theoretical framework is introduced. This links servitization – intended as a change in the value offering of manufacturing firms from selling products to providing services – to value structure and value network. The second part represents a case analysis carried out using the developed framework. The book represents a scientific contribution in the field of servitization analysis, as well as a pragmatic tool to support firms that desire to move from selling products to providing services.