Faraoni, Monica
Faraoni, Monica
Dipartimento di Studi Aziendali e Giuridici
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Branding your identity online! The importance of the family dimension for Italian family wine businesses’ foreign turnover
2020-01-01 Faraoni, Monica; Devigili, Matteo; Casprini, Elena; Pucci, Tommaso; Zanni, Lorenzo
Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines
2017-01-01 Faraoni, Monica; Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo
DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS
2019-01-01 Faraoni, Monica; Hu, Lala; Zollo, Lamberto; Rialti, Riccardo
Willingness to Pay for a Regional Wine Brand
2016-01-01 Pucci, Tommaso; Faraoni, Monica; Rabino, Samuel; Zanni, Lorenzo
| Titolo | Data di pubblicazione | Autore(i) | File | Abstract |
|---|---|---|---|---|
| Branding your identity online! The importance of the family dimension for Italian family wine businesses’ foreign turnover | 1-gen-2020 | Faraoni, Monica; Devigili, Matteo; Casprini, Elena; Pucci, Tommaso; Zanni, Lorenzo | - | |
| Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines | 1-gen-2017 | Faraoni, Monica; Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo | - | |
| DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS | 1-gen-2019 | Faraoni, Monica; Hu, Lala; Zollo, Lamberto; Rialti, Riccardo | - | |
| Willingness to Pay for a Regional Wine Brand | 1-gen-2016 | Pucci, Tommaso; Faraoni, Monica; Rabino, Samuel; Zanni, Lorenzo | - |